Product discovery, honestly.
Practical writing on idea validation, market signals, and building products people actually pay for.
How to Find Real Demand Signals Before Building Your Product
The biggest signal of real demand isn't people saying they like your idea. It's people already solving the problem in a painful way.
A Simple Product Discovery Framework for Early-Stage Founders
A practical product discovery framework based on Mom Test, YC methodology, and Lean Startup. Six questions that tell you whether your idea is worth building.
The Best Product Discovery Tools for Early-Stage Founders (2025)
A practical review of product discovery tools for founders who need to validate their idea before building. What each tool does, what it costs, and when to use it.
7 Product Idea Validation Methods That Actually Work
The most effective methods for validating a product idea before you build — from customer interviews to smoke tests. Ranked by reliability and effort required.
How to Validate a Startup Idea Before You Build Anything
Most founders skip validation and build something nobody wants. Here's a structured process to validate a startup idea or product idea before writing a single line of code.
Willingness to Pay: Why Useful Products Don't Always Get Paid For
Willingness to pay is not about how good your product is — it's about how much the problem costs the user. Here's how to test it before you build.